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Article: Luncheon press conference, standard fare or expensive flop?
- Article from:
- Medical Marketing & Media
- Article date:
- March 1, 1998
- Author:
CopyrightCOPYRIGHT 1998 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Dermik Laboratories announced the availability of Noritate (metronidazole) Cream, the first once-daily topical therapy for rosacea, at a luncheon press conference in the upscale Le Cirque 2000 restaurant in New York. There was good attendance with more than 30 consumer health, lifestyle, and beauty editors on hand. The topic proved interesting and the company expects to get the message out about its prescription drug with the help of this event, according to marketing communications manager Rob Partridge.
Two weeks later, Novartis held a press conference at the Plaza Hotel in New York to introduce Migranal (dihydroergotamine mesylate) Nasal Spray, a new dosage form ...