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Article: Added Value US Uses the Art of the Archetype to Bring Global Brands to Life.

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PR Newswire
Article date:
October 5, 2009
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LOS ANGELES, Oct. 5 /PRNewswire/ -- Following on Added Value Group's global announcement on September 29th of three new initiatives to help clients answer the tough marketing questions facing their brands and businesses, Added Value US, the brand development and marketing insight consultancy's North American business, is putting one of those initiatives to the test.

Character Creation uses Jung's model of human Archetypes as a starting point to help define and develop a brand's character. Added Value starts with Archetypes because they are themes that are universally understood. Their character work takes Archetypes a step further, creating a brand's narrative, ...

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