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Article: Tomorrow's child: the industry can shape the eating and buying habits of the next generation with the right marketing pitch.(SOUNDING BOARD)
- Article from:
- Grocery Headquarters
- Article date:
- September 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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IN THE IMMORTAL WORDS OF THAT FLAMBOYANT 1 950s PSYCHIC, THE AMAZING CRISWELL: "We are all interested in the future for that is where you and I are going to spend the rest of our lives."
Silly as it sounds, you might want to take Criswell's prediction to heart when analyzing what your customer might look like in a few years. Certainly, the well publicized baby boomers, Gen X and Gen Y customers bolstering today's bottom line will still be with us. But the future also hinges on the likes, dislikes and capricious whims of a demographic group so powerful that it makes the most savvy marketers cringe--kids! Or, as some researchers have called them, "evolving ...