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Article: Admiral launches first foray into $162bn US car insurance market; Elephant is ahead of US game in sales.(Business)
- Article from:
- Western Mail (Cardiff, Wales)
- Article date:
- October 6, 2009
CopyrightCOPYRIGHT 2009 MGN Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Aled Blake
ADMIRAL stepped up its global expansion plans yesterday with the launch of its US business arm.
The new business, based in Richmond, Virginia, will trade under the Elephant brand and sell car insurance to US customers by telephone and internet.
It will initially trade in Virginia only as the Cardiff-based company looks to learn about the American market and the best way to develop the ...