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Article: SUPPLY CHAIN STANDARD: Going local.
- Article from:
- Logistics Manager
- Article date:
- October 6, 2009
CopyrightCOPYRIGHT 2009 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Consumers want to buy local produce - but can supermarkets manage its distribution efficiently?
Whether it is to do with green concerns over food miles, demand for greater freshness or simply a desire to support local producers during a recession, buying local is a growing trend: it has even spawned a new name "localvores" defined (in the US at least) as someone who eats food grown, usually, within a 50 mile radius.
While most independent food retailers have always sourced locally, and regional farmers' markets are both commonplace and thriving, the major supermarket chains have also been getting in on the act with sections devoted to locally-made ...