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Article: Fort Worth Star-Telegram, Texas, Ventures Column.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- July 14, 1998
- Author:
CopyrightCOPYRIGHT 1998 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Knight Ridder/Tribune Business News
FORT WORTH--BUXTON CO. MAP WINS FIRST PRIZE: The Buxton Co., a market research firm based in Fort Worth, won first prize at the MapWorld '98 Conference in Seattle for a map designed to analyze a retailer's customer base.
The 24-by-36-inch map shows potential locations for a retailer in the Washington-Baltimore area. The map also details the distance for customers to potential locations and highlights trade areas within a 20-minute drive of proposed locations.
The purpose of the MapWorld contest was to reward MapInfo users for their ingenuity in applying the map-making technology. MapInfo is a provider of GIS-based ...