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Article: Athletic Retailer Boosts Email Subscriber List with Triathlon Bike Sweepstakes.
- Article from:
- Business Wire
- Article date:
- October 6, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Nytro Adds Thousands of New Subscribers in Less Than Six Months with Bike Giveaway
INDIANAPOLIS -- Multi-sport retailer Nytro announced today its latest sweepstakes giveaway allowing customers to register to win two-time Ironman World Champion Chrissie Wellington's bike has boosted its email subscriber list.
Powered by one-to-one marketing provider ExactTarget, Nytro's Cannondale bike give-away is the second in 12 months for the California-based retailer, which has already seen its email subscriber list increase by nearly 50 percent from its first campaign.
"Our new sweepstakes allows us to showcase one of our preferred vendors' equipment and ...