Article: DIRECTV HD Customers Now Have Access to Popular Interactive Weather Features and On-Demand Content from The Weather Channel HD.

Interactive Weather Features Currently Available on DIRECTV Including 'Local On the 8s' and 'Local on Demand,' Have Generated Close To 1 Billion Household Impressions

EL SEGUNDO, Calif. -- After its successful launch on the standard-definition version of The Weather Channel less than a year ago, DIRECTV's interactive weather applications, including "Local on Demand" and "Local on the 8's" have generated close to 1 billion total household impressions. Now, these same interactive features will be available on the crystal-clear feed of The Weather Channel HD([R]) (TWC HD). As an additional benefit, customers can now access TWC VOD content 24-hours-a-day, ...

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