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Article: L'Oreal, Soft Sheen Charts Course to Become Global Force in Ethnic Hair Care Market
- Article from:
- PR Newswire
- Article date:
- July 16, 1998
CopyrightCOPYRIGHT 1998 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, July 16 /PRNewswire/ -- In a bold move to become the world leader in Ethnic beauty, L'Oreal S.A. and Soft Sheen Products Inc. today unveil plans following L'Oreal's acquisition of Soft Sheen through its U.S. subsidiary Cosmair, Inc. Below are highlights of the plan as the company moves forward:
-- Soft Sheen becomes a new division of Cosmair in Chicago
-- L'Oreal Ethnic research and development activities expand to Chicago
-- Terri Gardner remains at the helm of Soft Sheen with the support of her
senior management team
As president of the new Soft Sheen division, Gardner will report directly to Guy ...