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Article: Video: First Ascent Launches in Eddie Bauer Stores on October 12.
- Article from:
- PR Newswire
- Article date:
- October 7, 2009
CopyrightCOPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SEATTLE, Oct. 7 /PRNewswire-FirstCall/ -- Eddie Bauer will launch First Ascent in 183 of its stores across North America on October 12, 2009. First Ascent is Eddie Bauer's new line of expedition-quality mountaineering outerwear, apparel, and gear built by a team of the world's foremost mountain guides, including Peter Whittaker, Ed Viesturs and Dave Hahn.
To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/eddiebauer/40168/
(Photo: http://www.newscom.com/cgi-bin/prnh/20091007/NY88569 )
"The launch of First Ascent brings Eddie Bauer full circle," says Neil Fiske, President and CEO of Eddie Bauer. "As the original ...