|
|
Article: Franchising Around The World.
- Article from:
- Hotels
- Article date:
- October 1, 2009
CopyrightCOPYRIGHT 2009 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
By Derek Gale, Senior Editor
Lack of branded product in Europe and developing markets in Brazil, China and India offer opportunities.
In last year's special report on franchising, we wrote that the international landscape provided a fertile opportunity for strong brands between conversion product and the potential for new-build unit growth.
A year later, the story is similar, but progress has been made. Take McLean, Virginia-based Hilton Hotels Corp., for example, which has spent significant time and effort--including developer and consumer focus groups--on taking its U.S. brands abroad.
The 88-room Hampton by Hilton Corby/Kettering, ...