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Article: Mindset Media Announces the Appointment of Sam Gosling as Scientific Advisor.
- Article from:
- PR Newswire
- Article date:
- October 7, 2009
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NEW YORK, Oct. 7 /PRNewswire/ -- Mindset Media (http://www.mindset-media.com/), the market research and ad technology company that sets the standard in psychographic measurement and targeting, today announced that Sam Gosling, Ph.D., has joined the Company as scientific advisor.
In this position, Gosling will work alongside the Company's research department to support the improvement of personality typing and prediction. In addition, Gosling will collaborate with Mindset Media to help publish the Company's findings on the importance of personality in consumer behavior and brand choice.
"Personality science has a big role to play in ad targeting, and ...