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Article: Integrated media comes to Bartell.(MERCHANDISING/IN-STORE MARKETING)(Bartell Drug Co.)(Brief article)
- Article from:
- Chain Drug Review
- Article date:
- September 28, 2009
CopyrightCOPYRIGHT 2009 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SEATTLE -- Bartell Drug is rolling out an integrated media system that will bring music and messaging services to a handful of its newest stores this month.
Using the system Serenade Service, developed by media provider PlayNetwork, Bartell will offer a wide variety of in-store music and promotional and brand messages.
"As a company dedicated to providing the best service and experience to our clientele, we are excited to provide an even more personalized and ...