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Article: Larry Little, SVP, Chief Brand Officer, Cycle World Brand Group, Announces Reorganization of his Management Team and Investment and Upgrades in the Magazine and Web Site.
- Article from:
- PR Newswire
- Article date:
- October 7, 2009
CopyrightCOPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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This Fully-Integrated and Brand-Centric Organization Will Improve Innovation and Engagement with Motorcycle Enthusiasts and In-Market Shoppers Across Digital, Print, Radio, Events and Other Platforms
NEWPORT BEACH, Calif., Oct. 7 /PRNewswire/ -- Larry Little, SVP, Chief Brand Officer, Cycle World Brand Group, owned by Hachette Filipacchi Media U.S. (HFM U.S.), announced today the reorganization of his management team into a brand-centric structure that will maximize brand equity, integration, and strategic and revenue opportunities. Little promoted Executive Editor Mark Hoyer to Vice President, Brand Content and Editor-in-Chief, Cycle World; National Advertising ...
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