|
|
Article: Laguna Beach, Calif., Firm Turns Delivery Trucks into Moving Billboards.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- July 17, 1998
- Author:
CopyrightCOPYRIGHT 1998 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Knight Ridder/Tribune Business News
Jul. 18--You're cruising around your sleepy suburban neighborhood, and suddenly are hit with a horrifying realization: There are no billboards.
No need to panic. Eric T. Feinberg is determined to bring them to you.
His Laguna Beach company, Advertrailer Systems Inc., sells ad space on the sides of local delivery trucks. He recently showed off one of his creations in the parking lot of a client, the Anaheim Angels.
Feinberg has a captive audience of commuters on Orange County's increasingly clogged roads and freeways.
"We live in a parking lot," he said.
Ads on trucks, part of the growing segment ...