Article: United States : Beam Global Spirits & Wine Partners with Netezza and Aperity.

Netezza Corp., a company focusing on data warehouse and analytic appliances, announced that Beam Global Spirits & Wine, Inc., maker of Jim Beam Bourbon, has selected Netezza and Aperity, companies delivering analytics for the consumer package goods industry, to meet their business intelligence needs. Beam Global recognized the analytics offered through the Netezza platform by Aperity was positioned to help them forecast future sales and gain a competitive advantage in the marketplace.

As Beam Global looks at opportunities to further grow its portfolio of brands, the company needed a solution that would help address the complex dynamics of predicting a highly ...

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