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Article: Liz Claiborne Inc. Unveils Major New Distribution Strategy for the Liz Claiborne Brand Franchise.
- Article from:
- PR Newswire
- Article date:
- October 8, 2009
CopyrightCOPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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JCPenney to become the exclusive department store destination for the Liz Claiborne and Claiborne brands in the United States and Puerto Rico Liz Claiborne New York, designed by Isaac Mizrahi, to exit the department store channel and move to QVC(R)
NEW YORK, Oct. 8 /PRNewswire-FirstCall/ -- Liz Claiborne Inc. today announced bold steps to further the revitalization of the Liz Claiborne brand franchise and to significantly alter its earnings trajectory. To accomplish this, the company has entered into a long-term licensing agreement with J. C. Penney Company, Inc. , under which JCPenney will become the exclusive department store destination for all Liz Claiborne ...