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Article: J.D. Power and Associates Reports: Associations with NASCAR and Action Movies Fuel Online Conversation about Chevrolet and Dodge Among Generation Y.

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PR Newswire
Article date:
October 8, 2009
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While Domestic Automotive Brands Spark High Volumes of Discussion among Early Careerists, Teens Discuss Imports Most Frequently

WESTLAKE VILLAGE, Calif., Oct. 8 /PRNewswire/ -- Promotional ties with NASCAR and the recent "Transformers" movie are driving online conversations about domestic automotive brands--particularly Chevrolet and Dodge--among social media users in their twenties, according to the J.D. Power and Associates 2009 Teens and Early Careerist Tribe Intelligence Reports.(SM)

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Perceptions of the automotive industry vary widely among Generation Y social media users, ... 







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