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Article: Dickies[R] Appoints Goodby, Silverstein & Partners as First Ever Full-Service Advertising Agency of Record.
- Article from:
- Business Wire
- Article date:
- October 8, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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World Class Practice Will Propel the Iconic American Brand's Image into 2010
FORT WORTH, Texas -- Dickies, the innovative work and lifestyle apparel brand, today announced legendary firm Goodby, Silverstein & Partners (GS&P) as its first ever full-service advertising agency of record. The agency will work collaboratively with Dickies to develop distinctive, lasting marketing campaigns beginning in 2010. The announcement is a hallmark in the brand's 87-year history, marking the first time the company will utilize an agency to provide expert creative guidance. GS&P will also provide strategic media planning, production, digital marketing, e-commerce and account ...
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