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Article: Cataloging Reasons to Stick with Paper.(Editorial)
- Article from:
- Design News
- Article date:
- October 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Terry Costlow, Contributing Editor
Internet's benefits haven't displaced print catalogs
The Web provides a quick way for engineers to find products, but print catalogs aren't surrendering their role without a fight. Many engineers still like to grab catalogs, and distributors are quite happy to print and distribute thousands of pages of catalogs as a tool to drive business to the Web.
There's a common perception that print is disappearing as the Internet reshapes distribution for all sorts of products. That trend is definitively occurring. But paper still holds an appeal for many engineers, especially those who grew up creating holiday wish ...