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Article: Emmis Radio and BAT Partner to Give Radio Advertisers New Endorsement Opportunities.
- Article from:
- PR Newswire
- Article date:
- October 8, 2009
CopyrightCOPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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IRVINE, Calif. and INDIANAPOLIS, Oct. 8 /PRNewswire/ -- Brand Affinity Technologies, Inc. (BAT), the company reinventing the business of endorsement marketing, and Emmis Radio, the diversified media firm with radio operations in the many of the nation's largest markets, today announced their partnership to offer advertisers access to over 3,000 athlete and celebrity endorsers for immediate activation across Emmis media channels.
The partnership leverages Emmis' expertise in radio programming and advertising and BAT's simplified endorsement process to give national and regional advertisers the ability to quickly and easily launch geographically and contextually ...
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