Article: Emmis Radio and BAT Partner to Give Radio Advertisers New Endorsement Opportunities.

IRVINE, Calif. and INDIANAPOLIS, Oct. 8 /PRNewswire/ -- Brand Affinity Technologies, Inc. (BAT), the company reinventing the business of endorsement marketing, and Emmis Radio, the diversified media firm with radio operations in the many of the nation's largest markets, today announced their partnership to offer advertisers access to over 3,000 athlete and celebrity endorsers for immediate activation across Emmis media channels.

The partnership leverages Emmis' expertise in radio programming and advertising and BAT's simplified endorsement process to give national and regional advertisers the ability to quickly and easily launch geographically and contextually ...

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