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Article: Braun bodycruZer Joins Forces With Emmanuelle Chriqui To Lead the 'bodycruZade'.
- Article from:
- PR Newswire
- Article date:
- October 8, 2009
CopyrightCOPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Braun Spearheads Women's Movement for Well-Groomed Men
NEW YORK, Oct. 8 /PRNewswire/ -- BRAUNA' [PG], bodycruZer, the world's first all-in-one body groomer featuring GilletteA' Fusion(TM) shaving technology, has teamed up with Emmanuelle Chriqui, of "Entourage," to help launch a new women's movement called the "bodycruZade" for well-groomed men. Recent Gillette surveys on male body grooming uncovered that only one-third of men age 24-34 shave, wax or trim below the neck(1) but that 57 percent of men would change their body grooming habits if they received a negative reaction from their sexual partner(2). Other findings of the surveys included:
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