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Article: Horizon Realty and the tweet read 'round the world: the day it announced its $50,000 libel suit against a former renter's tweet, Horizon Realty became one of the top 10 most discussed topics on Twitter for all the wrong reasons. Here's how to avoid the same fate.
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- Article date:
- September 1, 2009
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CopyrightCOPYRIGHT 2009 National Apartment Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Horizon Realty v. Amanda Bonnen lawsuit was an interesting story that caught the attention of the apartment industry and mainstream media in late July. Chicago-based property management firm Horizon Realty filed a $50,000 libel suit against former resident Bonnen on July 28 for the following tweet (made May 12 on her Twitter account): "Who said sleeping in a moldy apartment was bad for you? Horizon realty thinks it's okay."
At the time of her post. Bonnen's Twitter account had approximately 20 followers, so it initially was not the "tweet heard 'round the world." as has been described since. Horizon made no attempt to contact Bonnen prior to filing the suit, ...