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Article: Firm opens 'beer below zero' technology to franchising overseas.(Main Business)
- Article from:
- Manila Bulletin
- Article date:
- October 8, 2009
CopyrightCOPYRIGHT 2009 Manila Bulletin Publishing Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Global Beer Zero Inc., which invented the “beer below zero” technology and is packaging it as a service to restaurants, is now targeting the franchising of its business in 10 countries until next year even as they face a strong local demand.Company president Luigi C. Nunez told reporters they have to start their international forays otherwise other groups are going to do it. The company has invested a total of P10 million for freezers, refrigeration technology and working capital for this new venture.These countries include Guam, Singapore, Japan, US, Hong Kong, Palau, Saipan, Tinian, Malaysia, Vietnam, Indonesia and India although inquiries also come from ...