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Article: Crate and Barrel Announces Overseas Expansion Agreement.
- Article from:
- Marketing Weekly News
- Article date:
- October 17, 2009
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Home furnishings retailer Crate and Barrel announced that it has entered into a franchise agreement with noted franchise specialist Al Tayer Group LLC to open stores in the Middle East in 2010. Initial plans call for Crate and Barrel stores in Dubai's Mall of the Emirates and Mirdif City Centre. The stores will be managed and operated by Al Tayer Trends, Al Tayer Group's lifestyle retail company.
Barbara Turf, CEO of Crate and Barrel, said, "Dubai represents an excellent growth opportunity and launching pad to extend our brand internationally. It is a robust retail market, with many similarities to U.S. retail-state-of-the-art shopping malls, high-profile global ...