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Article: Group Buy of Signs from ABC, Clear Channel Spectacolor, NASDAQ, News Corp. and Reuters Offer Brands Unprecedented Dominance of Times Square.
- Article from:
- Marketing Weekly News
- Article date:
- October 17, 2009
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Owners of five of the most prominent digital video billboards in Times Square are now offering a coordinated media buy and deeply immersive brand engagement, enabling national and global brands to achieve an unprecedented dominance of Times Square, all through a one-stop-shop at www.tsd360.com. The announcement was made today during a press briefing hosted by Clear Channel Outdoor's Spectacolor Division.
"Brands buying any one of these signs achieve an exceptional level of exposure and attention, but by buying all of them, and adding custom experiential programs, they achieve engagement that has been effectively impossible," said Tom Hennigan, spokesperson for ...