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Article: Real Guests Do the Talking In Marriott Hotels & Resorts New 'Driven' Campaign.
- Article from:
- Pediatrics Week
- Article date:
- October 17, 2009
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Marriott Hotels & Resorts does away with casting calls, glamorous models and impeccably staged scenes to let real guests help define the iconic hotel brand. Loyal, high performing guests, recruited via Twitter, Marriott Rewards and hotel general managers, are lending their names and faces to the brand's newest awareness and advertising campaign called "The Driven." (http://www.marriott.com/marriott-hotels-resorts/travel.mi)
The Driven campaign breaks through the clutter of hotel advertising by focusing on real guests and their reasons for choosing Marriott Hotels & Resorts, a full service, upscale brand within the Marriott International, Inc. (NYSE:MAR) portfolio ...