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Article: Amazon's Frustration-Free Packaging Program Expands with Dozens of New Toys from Top Brands.
- Article from:
- Pediatrics Week
- Article date:
- October 17, 2009
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Amazon.com, Inc. (NASDAQ:AMZN) announced the addition of new toys to its Frustration-Free Packaging lineup (www.amazon.com/frustration-free), giving customers a broader selection of easy-to-open toys in time for the winter holidays. Fisher-Price and Mattel, two of the first brands to join Amazon's Frustration-Free Packaging program, together have added 10 top new toys, including the popular Matchbox[R] Mega Rig[R] Pirates Ship, Little Mommy[R] Walk & Giggle™ doll and Fisher-Price GeoTrax[R] Timbertown Railway™ track set.
"We know that when a child gets a new toy, all they want to do is rip right through the package to start playing immediately," said ...