Article: Seniors Want to Age in Place Without Making Their Home Look Like an Institution.

As they age, seniors need more safety elements in their homes, particularly in the bathroom. They also need more convenient workspaces in the kitchen and easier to handle storage options. Some people see these changes as home improvement projects; many seniors see it as an intrusion (see also Dynamic Living Inc).

"What they don't like is the institutional feel that medical adaptations give their home," says Andrea Tannenbaum, President of Dynamic Living. "They want products that fit in with their decor, just like anyone else."

Dynamic Living recently launched AdaptMy.com, the first online store to address this stumbling block to living at home longer.

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