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Article: Catalog printing's future is digital.(Cover Story)
- Article from:
- Target Marketing
- Article date:
- March 1, 1998
- Author:
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Copyright informationCOPYRIGHT 1998 North American Publishing Company. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The picture is wonderful! Just imagine, say the printers of the future, what will happen thanks to digital printing:
* The cost to produce and print catalogs will drop precipitously due to the tremendous cost savings of eliminating the film stage.
* Catalogs will be produced in half the time.
* Alterations and last-minute changes will be a "piece of cake" - even on press - so designers, writers and merchants will have ultimate flexibility.
* Photo and graphic resolution will be 100-percent better because of the digital process technology.
* Preparing images for alternative media (i.e., a space ad, the Internet, a solo mailing, ...