Article: Catalog printing's future is digital.(Cover Story)

The picture is wonderful! Just imagine, say the printers of the future, what will happen thanks to digital printing:

* The cost to produce and print catalogs will drop precipitously due to the tremendous cost savings of eliminating the film stage.

* Catalogs will be produced in half the time.

* Alterations and last-minute changes will be a "piece of cake" - even on press - so designers, writers and merchants will have ultimate flexibility.

* Photo and graphic resolution will be 100-percent better because of the digital process technology.

* Preparing images for alternative media (i.e., a space ad, the Internet, a solo mailing, ...

Related newspaper, magazine, and journal articles:

Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!