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Article: From Texting to Card Sending: Younger Consumers Changing Perceptions.
- Article from:
- Telecommunications Weekly
- Article date:
- October 14, 2009
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The popular practices of instant messaging, tweeting or texting may seem impersonal, but many shoppers, especially females in the Gen Y or Millennial generations, view these as being completely appropriate for close friends and family. According to research from American Greetings Corp. (NYSE:AM) the explanation given for this belief is that connecting using these abbreviated forms takes a certain understanding or shorthand from both sender and recipient, which is indicative of a strong bond already in place.
With younger shoppers customizing communications around their relationships, where does this leave more traditional practices such as e-card and paper card ...