|
|
Article: Patak's aims to show ease of Indian cooking via new site.(Brief article)
- Article from:
- New Media Age
- Article date:
- October 8, 2009
CopyrightCOPYRIGHT 2009 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Indian cuisine brand Patak's has relaunched its website as part of a brand overhaul to help ease a perceived fear among consumers about cooking Indian food.
The site will feature video recipes presented by brand ambassador Anjali Pathak to encourage UK consumers to try Indian cooking.
Lee Willett, marketing manager for AB World Foods, said the brand is aiming to double traffic to the site, which currently attracts around 300,000 unique users a year.
The relaunch forms part of a brand overhaul that includes updating packaging and a TV campaign.
This is the first time the Patak's site ...