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Article: COTTON DEFENDS RELEVANCE WITH LEGACY, INNOVATION; Ric Hendee hypes advances in face of economic, competitive threats.(NEWS)(Interview)
- Article from:
- Advertising Age
- Article date:
- October 5, 2009
- Author:
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: JENNIFER ROONEY
RIC HENDEE IS passionate about cotton, right down to his shirtsleeves. And he's harnessing a mix of traditional and digital tools to champion the natural fiber. But you won't find him tweeting for cottonnot yet, at least. "People will talk about a brand, but cotton being so genericit's in all of our lives, but it's not exactly a newsworthy thing to be Twittering about. We have to understand our obstacles as well as our opportunities.
While a Twitter account may be in the offing, rain-resistant denim and perspiration-wicking athletic wear are more the sort of opportunities Cotton Inc. is throwing its marketing weight behind right ...
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Article: Cotton Inc. to unveil new sales monitor, denim market data ...
Daily News Record;
August 18, 1994 ;
700+ words
... ... major markets for U.S. cotton. There was a similar conference ... executives up to date on the world cotton situation and to introduce ... monitor, to be described by Ric Hendee, senior director, marketing services at Cotton Inc., is just now starting ...
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