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Article: Season is ripe for digital acquisitions.
- Article from:
- Advertising Age
- Article date:
- October 5, 2009
- Author:
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: MICHAEL LEARMONTH
Let the buying begin.
In the digital space, the M&A market has been frozen for a year, but there are strong signs of a thaw. Google, Microsoft, Yahoo, IAC and even the soon-to-be-spun-off AOL are still sitting on significant cash hordes and could use them to acquire companies that give them access to new markets, customers or technologies. Most importantly, all of these major internet players need to find the new source of growth, whether it comes from mobile, local or social media (see related story, P. 8).
"All the big players that you've seen are financially very strongthey are not leveraged and generate a ton of ...