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Article: Media Morph: Google Wave.(Brief article)
- Article from:
- Advertising Age
- Article date:
- October 5, 2009
- Author:
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: ABBEY KLAASSEN
WHAT IT IS: A replacement to e-mail? Well, that's an ambitious goal, but it's the idea behind Google Wave. It's what you'd get if you married e-mail with instant messaging with a wiki.
Google Wave's creators argue that e-mail and instant messaging are just the electronic version of snail mail and phone callsand that's limiting their potential, making them not really as collaborative and media-rich as they should be. Instead of sending an e-mail back and forth and everyone getting copies of the communication, a wave is hosted in the cloud, and anyone you invite can work within it in real time, adding video, images and digital tools. ...