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Article: Upstart wireless charger breaks big with $15M push; Powermat tries print, TV, airport signage; in-store efforts at Best Buy, Target.(NEWS)
- Article from:
- Advertising Age
- Article date:
- October 5, 2009
- Author:
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: RUPAL PAREKH
IF YOU'RE SICK of all those messy cords to your electronic devices and having to remember your cellphone charger everywhere you go, there's a new marketer in town who's after your heart: Powermat, a self-proclaimed pioneer in wireless charging.
Tech geeks have been buzzing about the wireless charging concept for a few years, but it's been largely foreign to mainstream consumers.
That's likely to change next month when Powermat, a privately held marketer in the Detroit suburbs, unveils a global campaignjust in time for the holiday seasonto promote its namesake product, a sleek black mat that works via a technology called ...