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Article: Apple, Microsoft top social-media kingpins; Fox, AT&T, Dannon round out top five in analysis of Megabrands.(NEWS)
- Article from:
- Advertising Age
- Article date:
- October 5, 2009
- Author:
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: JACK NEFF
THE MAC VS. PC war hasn't just played out on TV. It's also the biggest brand battle in social media.
For the month ended Sept. 25, Apple and Microsoft finished in the top two spots of the Social Radar Sentiment Index, a social-media analysis of Advertising Age's 200 Megabrands by Infegy. The firm tracks more than 20 million web pages, including all the leading social-media sites, and bases its index on comment volume, percentage of positive mentions and percentage of overall brand mentions within social-media that showed signs of sentiment.
Apple beat Microsoft handily in the weighted index, largely on the basis of its ...
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... ... Until yesterday, however, the Lanarkshire town of Bothwell would have seemed the most unlikely of places to feature on her social radar. It may be home to the likes of Barry Ferguson, Henrik Larsson and Andy Goram, but it is distinctly C-list compared ...
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