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Article: Toyota, Saatchi sued for "terror-marketing campaign'; Online effort for Matrix led to internet stalking of woman, claims suit.(NEWS)(contract between Saatchi & Saatchi and Toyota Motor Sales U.S.A. Inc.)
- Article from:
- Advertising Age
- Article date:
- October 5, 2009
- Author:
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: JEAN HALLIDAY
TOYOTA MOTOR Sales USA and its ad agency of record, Saatchi & Saatchi Los Angeles, engaged in a bizarre, online "terror-marketing campaign that frightened and harassed thousands of consumers via e-mails, according to a lawsuit filed Sept. 28 in Los Angeles.
The suit claims the online effort, dreamed up by Saatchi to create buzz for the youth-targeted Toyota Matrix, involved a series of e-mails last year to plaintiff Amber Duick from the fictitious Sebastian Bowler, a Brit who had moved to the U.S.
Mr. Bowler's digital missives to Ms. Duick indicated he knew her, knew her address and was coming with his pit bull, Trigger, ...