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Article: Dealer extends hours, wakes up new business.(NEWS)(Bill DeLord Autocenter Inc.)
- Article from:
- Automotive News
- Article date:
- October 5, 2009
- Author:
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Jamie LaReau
When Bill DeLord extended the 6 p.m. closing time of his service department to 11, he sought business from fleets that need service after normal business hours.
But in just four months, Bill DeLord Autocenter Inc. in Lebanon, Ohio, is attracting increased business from regular customers, too. DeLord has added an average of $20,000 to his monthly service and parts revenue, or 13 percent more compared with last year.
DeLord, 57, turned to service to bring in new business as he winds down his Pontiac dealership. He aggressively marketed the extended service hours, and it's paying off. He expects the extended hours to add at ...
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