Article: Lubrizol reaps quick "cross-fertilization' rewards; Wickliffe chemical firm brings together personnel, technology from different units.(NEWS)

Byline: CHUCK SODER

Chemists need not work in the same division to have chemistry.

That idea is the driving force behind a new method of innovation at Lubrizol Corp., which has high hopes for two products that one part of the company developed using technology from another.

In late-2008, the additives division of the Wickliffe-based specialty chemicals company released two products one for improving the performance of oil in hydraulic equipment and another for keeping diesel engines clean that were based on technology from its advanced materials division in Brecksville, which was known as Noveon International before Lubrizol bought it for $1.8 ...

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