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Article: SUSAN RAFFERTY, 39.(SEE Inc)(Occupation overview)(Brief article)
- Article from:
- Crain's Detroit Business
- Article date:
- October 5, 2009
- Author:
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Bill Shea
Vice president of marketing
SEE Inc.
Southfield
Biggest achievement: Evolved from a traditional marketer to using social media and charity marketing in new ways to develop the SEE eyewear brand.
Current goal: Continue to develop a recognizable brand while expanding the number of stores.
Susan Rafferty has a secret: She had Lasik eye surgery a few years ago.
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... ... planet. [ILLUSTRATION OMITTED] Renata Rafferty, whose unparalleled exposure to the ... top players in the field. Yet, while Rafferty, 49, is one of the best-known voices ... very accountable at all," according to Rafferty, founder of the Indian Wells, Calif ...
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