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Article: Carhartt and soul; Workwear maker wants to be fashionable off the job, too.(NEWS)
- Article from:
- Crain's Detroit Business
- Article date:
- October 5, 2009
- Author:
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: NANCY KAFFER
The model on the red carpet strikes a pose for a photographer, turning so his jacket is displayed to advantage.
The flashbulb goes off, and the model turns to the side, jacket once again prominent.
What's he wearing? It's Carhartt.
Dearborn-based Carhartt Inc., best known as a manufacturer of workwear, might seem like an unlikely fit for the Fashion In Detroit event, held last week at the Detroit Zoo in Royal Oak.
But Carhartt's vice president of merchandise and design, Debra Ferraro, says the brand has always had off-the-job appeal.
"We're the brand of choice for working-class America, she said. ...