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Article: Rooted in the U.S.A. New Balance maintains significant domestic footwear production.(News)(Company overview)
- Article from:
- Rubber & Plastics News
- Article date:
- October 5, 2009
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Mike McNulty
New Balance Athletic Shoe Inc. is unique in the footwear industry.
Shoe businesses began downsizing in the U.S. more than a decade ago. New Balance expanded.
Its competitors fled from the U.S. in search of cheaper manufacturing offshore. New Balance continued to build its base in America.
Why? "We made our first pair of running shoes in 1938 and have never wavered in our commitment to domestic manufacturing, said Rob DeMartini, CEO of the Boston-based manufacturer.
"Our New Bal- ance associates have proven that high-quality athletic footwear can be produced competitively in America.
The company, ...