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Article: Reputation Risk.(General News)
- Article from:
- Credit Union Journal
- Article date:
- October 12, 2009
CopyrightCOPYRIGHT 2009 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Joyce Moed
COLORADO SPRINGS, Colo.-Some CUs may have no choice but to boost the APRs and fees on their credit card programs.
Rich Jones, VP, marketing with the $921-million Elevations CU here, and vice-chair of the CUNA Marketing & Business Development Council, said the decision for some is inevitable. "I think each credit union needs to decide that individually," he said. "They need to understand if they have a problem or not. If they don't have a problem, then there's no business case to raise their rates."
Steve Salzer, chief strategic, ...