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Article: Inventory levels returning to normal.
- Article from:
- Gulf News (United Arab Emirates)
- Article date:
- October 10, 2009
CopyrightCOPYRIGHT 2009 Al Bawaba (Middle East) Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Dubai: The automotive industry in the UAE has undergone a turnaround in recent weeks as inventory backlogs shrink and stocks return to normal levels.
Towards the end of last year - at around the time when new models were to be introduced - dealers had placed orders for the coming year taking into account existing sales trends and growth forecasts for the market.
While usually such a scenario would have worked perfectly, the unexpected economic slowdown resulted in inventory levels becoming unmanageable for dealers this year.
However, with aggressive marketing campaigns, promotions and offers, especially during Ramadan and Eid, dealers were able ...