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Article: Ace Metrix Unveils Quarterly Creative Top 10 Highest Scoring Television Ads.
- Article from:
- Health & Beauty Close-Up
- Article date:
- October 10, 2009
CopyrightCOPYRIGHT 2009 Close-Up Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Ace Metrix, an on-demand advertising intelligence, announced the Ace Score Quarterly Creative Top 10, a quarterly ranking of the Top 10 television ads with the best creative effectiveness as measured by the Ace Score.
The Ace Score is a patent-pending measurement of creative effectiveness based on measures of persuasion and watchability, and delivered by the on-demand Ace Metrix service.
"Messy Hands", an ad for Delta Faucets, a division of Masco Corp., took the top spot for the quarter ending September 30, with an Ace Score of 705 out of a possible 900, 758 for persuasion and 628 for watchability, the Company noted in a release.
Delta Faucets ...