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Article: Two brands, one store: Signature Store Design offers Do It Best Corp. members unique local branding strategies.(DISTRIBUTOR PROFILE: DO IT BEST CORP.)
- Article from:
- Hardware Retailing
- Article date:
- October 1, 2009
CopyrightCOPYRIGHT 2009 National Retail Hardware Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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When Dale Meyer decided to expand Meyer Lumber Supply beyond its lumber sales focus to a home center with more hardware and decor-related items, he decided to use the Do it Best Signature[TM] Store Design Program. He also got a pleasant surprise.
"A lot of people have the mindset now that we have better prices because we're associated with a national brand like Do it Best," says Meyer. "They also seem to understand that we have a larger selection."
Meyer, whose store is in Dorchester, Wis., is a long-time member-owner of Do it Best Corp. However, it wasn't until recently that he decided to bring his co-op's name front and center and link it with his own ...
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Article: FIRST HARVEY NORMAN SIGNATURE STORE IN ASIA TO OPEN ...
AsiaPulse News;
November 14, 2000 ;
430 words
...(Repeating to insert headline.) SINGAPORE, Nov 14 Asia Pulse - The first Harvey Norman signature store in Asia, based on the concept of providing customers with the widest range of products in furniture, bedding, electronics ...
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