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Article: Retail leviathans fight for territory.
- Article from:
- Australasian Business Intelligence
- Article date:
- October 11, 2009
CopyrightCOPYRIGHT 2009 News provided by Comtex. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Simon Canning
Oct 11, 2009 (The Australian - ABIX via COMTEX) -- Myer's general manager of marketing, Adam Stapleton, says about 30% of the retail group's advertising budget is being used to market its float. He says the department store group perceives the $A2.3bn float as a means of strengthening customers' connections with Myer and attracting new members. According to Stapleton, more than 23,000 people have joined the Myer One loyalty scheme in the past 13 days. Myer is currently ...