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Article: Celebrate the 'Spirit of BACARDI' With the Launch of a New Global Multi-Media Ad Campaign.
- Article from:
- PR Newswire
- Article date:
- October 12, 2009
CopyrightCOPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Passion and Pioneering Spirit Unites Friends for Great Times
MIAMI, Oct. 12 /PRNewswire/ -- BACARDIA', the world's favorite rum, is unveiling today a new global multi-media advertising campaign, entitled "Spirit of BACARDI", with the first execution called "Island." The campaign celebrates the optimism, warmth and the pioneering attitude of BACARDI rum. The campaign will feature a TV platform, out-of-home advertising, digital, cinema and print and strong promotional support.
The "Island" commercial showcases a group of hip and spirited adults (21+) who escape their ordinary day by boat and build their very own island, thereby creating a unique ...