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Article: Scripps Cooks Up An FLN Rebrand.(Scripps Networks Inc. Fine Living TV Network)(Cooking Channel)
- Article from:
- Multichannel News
- Article date:
- October 12, 2009
- Author:
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by Mike Reynolds
Scripps Networks Interactive is looking to give viewers even more food genre sustenance, as it will rebrand Fine Living Network into the Cooking Channel next year.
The conversion of the 55-million subscriber FLN is slated to take place in the third quarter of 2010 and will complement Scripps's Food Network in serving up what the programmer hopes will be a category-killing combo.
The move can be construed as much as a defensive play as an offensive gambit, given the success other networks like Bravo, with its Top Chef franchise, and Travel Channel, with Man v. Food , have grilled up.
Scripps also likes the ...